If experience matters,
let's make it unforgettable
I design experiences that stay with you long after the room empties.
Learning Leader. Experience Designer. Facilitator. Curator. Author.
Whether the context is learning, leadership or art β I help organisations make theirs worth having.
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Learning Leader
Over two decades as a learning leader for organisations at the highest level, trusted with the strategy, not just the delivery of it.
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Experience Designer
I design the full experience, not just the content. The room, the pacing, the emotion, the follow-through, all of it.
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Facilitator
I hold the space where people do the actual thinking.
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Curator
I founded Curatology, a method for reading organisational culture the way a curator reads a collection. I built the Museum of Organisational Culture to put it into practice.
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Author
Dare to Facilitate is out now. The Museum You Carry publishes November 2026.
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Keynote Speaker
I've taken the stage for 20 people and for 1,400.
βJenny braves the difficult questions, has a sixth sense for when to change course, and has curated a toolkit of techniques that intuitively challenge participants to yield the greatest impact.β
Myriam Haydes, 2022
Listen to Workshops Work Podcast
Work Highlights
Work that moved people, teams, and organisations
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Curious Leaders β a day with the Senior Leadership at Just Eat Takeaway, Berlin 2026 π©πͺ
A day of curious leadership with seven directors at Lieferando (Just Eat Takeaway) Germany, sparking the group into Abracademy's Wonder mindset through play, provocation and honest reflection. Diagnostic insight from the Extraordinary Teams Compass set the stage for the day's discoveries, and the energy in the room built towards a close full of personal commitment and shared momentum.
Team: Jenny Theolin + Abracademy
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IVA Entrepreneurship Summit 2026 Roundtable Facilitation πΈπͺ
Jenny facilitated two structured roundtable discussions at IVA's Entrepreneurship Summit 2026, as part of a ten-person facilitation team. Each table of ten explored questions at the intersection of entrepreneurship and systemic change: talent and risk culture, scaling, ownership and exit, and the role of the state in shaping market conditions.
Team: Jenny Theolin
Photo: Erik Cronberg -
Curiosathon for Just Eat Takeaway β playful learning at scale London, Amsterdam, Berlin Β· 2025β2026 π¬π§ π³π± π©πͺ
A playful learning experience taken to Just Eat Takeaway across three cities: London, Amsterdam and Berlin. Blending magic, psychology and play, each session helped participants discover and practise curiosity in ways that stuck, with the group co-creating rituals to carry back into daily work. Across the three sessions, curiosity levels rose significantly and the experience was rated outstanding by the vast majority of participants.
Team: Jenny Theolin + Abracademy
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Magical Leadership at TE Connectivity β 300 leaders, one unforgettable day Athens, Greece Β· 2025 π¬π·
300 leaders left Athens believing, really believing, in their power to lead. Co-created and delivered with 16 facilitators at TE Connectivity's Global Leadership Meeting, this experience brought the Magic of Leadership to life through a full day of immersive activities, provocative conversations and collective energy.
Team: Jenny Theolin + Abracademy
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Magic of Teams at Volvo Cars β connection, reflection and growth Gothenburg, Sweden Β· 2025 πΈπͺ
A session designed to move teams forward, as individuals and as a whole. The day sparked real connection, reflection and growth through immersive activities and shared moments of play that gave people permission to show up differently.
Team: Jenny Theolin + Abracademy
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Democratic Onboarding at the European Parliament β reimagining welcome Brussels, Belgium Β· 2025 π§πͺ
What does magical, democratic onboarding actually feel like from the inside? Embedded in the European Parliament's onboarding experience to understand it first-hand, then co-created new possibilities through workshops, storytelling and play, designing an onboarding experience worthy of the institution it welcomes people into.
Team: Jenny Theolin + Abracademy
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Leading a Kick-Off at ICA Gruppen β goals, motivation and learning Stockholm, Sweden Β· 2024 πΈπͺ
Designed and led an energising kick-off experience combining panel discussions, real-life examples and audience interaction, a colourful, participatory session on career development, motivation, goal setting and learning that left people with clarity and momentum.
Team: Jenny Theolin + ICA Gruppen
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AFRY Leadership Summit β two days of leadership in the Stockholm Archipelago Sandhamn, Stockholm Archipelago, Sweden Β· 2023 πΈπͺ
100 leaders. Two days. One of the most beautiful backdrops in Sweden. Produced the AFRY Leadership Summit in Sandhamn, curating a programme of impactful keynotes, interactive activities and networking that gave participants the space to think, connect and lead more deliberately.
100 leaders across 2 days in the Stockholm Archipelago.
Team: Jenny Theolin + AFRY
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Brave Leadership Alumni at AFRY β launching a global community with a bang Global Β· 2023 π
100+ participants. Multiple time zones. One shared moment. Designed and moderated the first alumni community event for AFRY's global Brave Leadership I programme, bringing together graduates, special guests and Section Manager Sara Berrado for a session on empowering leadership, imposter syndrome and the real difference between managing and leading.
100+ global participants.
Team: Jenny Theolin + Malcolm Larri
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Change Leadership Programme at Willy:s β training 34 leaders to change an organisation Sweden Β· 2018 πΈπͺ
34 change leaders trained, equipped and deployed to bring a new mindset to the rest of the organisation. Designed and led the full learning experience, a Bootcamp for the 34, facilitation support across four parallel leadership workshops, and a LEGO Challenge for 350+ leaders to set the scene. A programme built to cascade, not sit in a room.
34 change leaders trained. 350+ leaders reached.
Team: Jenny Theolin + Hyper Island
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Idea Generation at Thorengruppen β 300 ideas from 1,200 participants PiteΓ₯, Sweden Β· 2018 πΈπͺ
300 applicable ideas from 1,200 participants across two half-days. Co-facilitated an idea generation workshop at Thorengruppen's yearly conference alongside nine other facilitators, designing for scale without losing the quality of thinking that makes ideas actually usable.
300 applicable ideas. 1,200 participants.
Team: Jenny Theolin + Fantastic Studios
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Leadership Greenhouse at AFRY β a development portal for 1,500 leaders Global Β· 2023 π
1,500+ leaders now have a home for inspiration, development and connection. Designed and launched AFRY's internal Leadership Greenhouse, a digital portal giving leaders across the organisation access to insights, tools and an alumni events calendar, built to grow self-leadership from the inside out.
1,500+ leaders reached.
Team: Jenny Theolin + AFRY
βA conversation about memory, meaning, and the invisible infrastructure that holds organisations and cities togetherβ.
Mustafa Sherif, June 2026
Listen to Urbanistica Podcast β Cities for People
βJenny Theolin shakes up creative management in daring new book. Jenny's enthusiasm for facilitation comes across in every aspect of her book. And it's sure to infect the reader with its fun and creative vibes.β
Dom Carter, October 2023
Read more on Creative Boom
βIt was the best workshop I have ever been to!β
β Participant, 2026
βIt felt like stepping into a parallel universe. At work!β
β Participant, 2025
βIt was super relaxed fun experience that triggered curiosity in me, I loved it.β
β Participant, 2025
βGot me thinking, and opened a new dimension.β
β Participant, 2025
Books, Tools & Community
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THE MUSEUM YOU CARRY β COMING SOON
The Museum You Carry explores how organisations collect culture through everyday artefacts, and what becomes possible when you start choosing deliberately. Drawing on Curatology, Jenny Theolin's methodology at the intersection of exhibition design and organisational culture, it gathers contributors from learning, design and organisational life.
Team: Jenny Theolin + Katharine Trigarszky
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TOOLBOX TOOLBOX
The world's best business, design and organisational change toolboxes β curated in one place. IDEO, Microsoft, Adobe, Google Ventures, Nesta, Atlassian and more. Not just a collection. A considered argument for who is worth learning from, collaborating with, and building on.
Team: Jenny Theolin + Jorik Elferink + Kat Trigarszky
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DARE TO FACILITATE
A call to action for anyone who has ever sat through a meeting that should never have happened. Dare to Facilitate challenges you to take real charge of the room β ditch the stagnant agenda, raise the stakes, and facilitate like it matters. Because it does.
Team: Jenny Theolin + 39 Contributors
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MAKE FRIENDS, NOT CONTACTS
Stockholm's friendliest gathering. A recurring space for creative souls who want real friendships, not a growing contact list. Good conversation, good food, good people β no agenda, no elevator pitches, no networking theatre. Just the kind of evening you actually look forward to.
Team: Jenny Theolin + Fintan Collier
These conversations cover facilitation, learning design, belonging, culture, and what shapes us.
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ποΈ Urbanistica Podcast β Cities for People
We explore Curatology, her methodology for reading organisations like a curator reads a collection, and her book, The Museum You Carry: what we're carrying, and whether it's still worth carrying.
A conversation about memory, meaning, and the invisible infrastructure that holds organisations together.
Language: π¬π§
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The Curatologist Substack
The Curatologist is a publication about organisational culture β examined the way a curator examines an object.
Each issue takes one aspect of organisational life and examines it through a set of exhibits. Artefacts. Rituals. Inherited processes. The things organisations carry without knowing they are carrying them β and what becomes possible when someone finally looks at them properly.
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ποΈ Heja Framtiden Podcast
Heja Framtiden Γ€r en podcast och plattform fΓΆr framtidsfrΓ₯gor. HΓ€r fΓ₯r du mΓΆta futuristerna som fΓΆrutspΓ₯r framtiden, entreprenΓΆrerna som bygger framtiden och eldsjΓ€larna som representerar framtiden.
Language: πΈπͺ
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πΏ Dare to Flourish β Creative Mornings
Learn from my career journey and expertise in design, facilitation, and learning as I unveil the magic of infusing your life with vibrance, playfulness, and joy. Discover the secrets for igniting your own inner spark and embracing a life brimming with energy, creativity, and limitless potential.
Language: π¬π§
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ποΈ MindChimp Podcast
A podcast with some of the best people in the industry to discuss what shapes them and their thoughts, from innovation, and product management right through to culture and people/employee experience design.
Language: π¬π§
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βπ» Spotlight in Offbeat Newsletter
An 800 word piece on the magic of belonging at work, the 4 elements of belonging, the belonging spellbook, and the impact of fostering belonging emailed to over 5000+ subscribers.
Language: π¬π§
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βπ» Interview in The L&D Collective
βYou're not confined to a traditional career path. Welcome the diversity of your experiences and let them enrich your L&D journey.β
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βπ» The Magic of Emotional Intelligence in Leadership
Emotional intelligence is the elixir that empowers leaders to forge profound connections with colleagues, bringing harmony to the workplace.
Language: π¬π§
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ποΈ Workshops Work Podcast
βAs a facilitator, Jenny Theolin braves the difficult questions, has a sixth sense for when to change course, and has curated a toolkit of techniques that intuitively challenge participants to yield the greatest impact. After all, itβs in the pivots, in the furrowed faces, in the zone of discomfort, that we grow. And the more we dare, the further we go!β
Language: π¬π§
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βπ» Feature on Creative Boom
βJenny Theolin shakes up creative management in daring new book. Jenny's enthusiasm for facilitation comes across in every aspect of her book. And it's sure to infect the reader with its fun and creative vibes.β
Language: π¬π§
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ποΈ Create Belonging Podcast
This conversation explores the power of facilitation and how this skill is often overlooked, and how to properly embrace facilitation as the skill that helps individuals and companies collaborate better and tap into peopleβs true potential.
Language: π¬π§
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βπ» TalarfΓΆreningen Intervju pΓ₯gΓ₯r
Charlotta Rydholm intervjuar Jenny Theolin om begreppet facilitering. Vad Γ€r det, hur fungerar det och vad Γ€r smart att tΓ€nka pΓ₯? Γr alla facilitatorer likadana? Γr det verkligen sΓ₯ att en facilitator behΓΆver veta allt om det som de ska facilitera?
Language: πΈπͺ
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ποΈ Network Like a Pro Podcast
A #podfiction episode. We spiced things up with a dash of roleplaying where we traveled across space and time to investigate people who dared to do things differently.
Language: π¬π§
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πΏ Facilitering som ledarskapsmetod
I denna video pratar jag med Charlotta Rydholm om facilitering som ledarskaps metod.
Language: πΈπͺ
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βπ» Interview with Audrey Jarre on CLO-Connect
In this interview, I speak with Audrey Jarre, Head of Learning at @360learningsuite, about how I help my clients raise employee engagement in meetings and conferences by empowering leaders to facilitate a more fun and happy environment.
Language: π¬π§
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ποΈ Facilitation Lab Podcast
In this interview, I speak with Douglas Fergusson, President at Voltage Control, where we delve into my personal journey as a facilitator, discussing entrepreneurship and the importance of curating influential toolboxes for fostering change and innovation.
Language: π¬π§
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πΏ In Conversation with Halo
In this interview, I speak with Ellinor Valtersson, UX Designer & Strategist at Halo about designed learning, the messiness of being outside of your comfort zone, and how hybrid working has become an equaliser in the workforce.
Language: π¬π§
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βπ» Hyper Island Fun@Work Blog Series
I am on a mission to explore the concept of fun at work from diverse perspectives. Join me and Liam James at Hyper Island as we delve into the significance of fun in the workplace, uncovering why it holds such importance.
Language: π¬π§
βWorking with Studio Theolin was a very reassuring process. All throughout the journey we got advice on what would work and not, as well as new perspectives and best practice. Communication was easy and the teamwork was a joy since the engagement from Studio Theolin was present all the way towards the goal."
H&M Foundation
βWorking with Jenny has been inspirational for both me and my team. During the covid spring of 2020 Jenny facilitated a digital team-building session and a digital sales conference with wonderful energy resulting in unique digital experiences where we were introduced to different useful tools. Jenny as a facilitator has an impressive way of making participants feel safe and deliver at their best.β
Hanna Rydmark, Marketing Director pΓ₯ Haugen-Gruppen AB Sweden
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Have something in mind?
Let's make something together
If you have a project, a gathering, a programme, or an idea that needs someone who can design it, facilitate it, and make it mean something, get in touch.