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If experience matters,
let's make it unforgettable

I design experiences that stay with you long after the room empties.

Learning Leader. Experience Designer. Facilitator. Curator. Author.

Whether the context is learning, leadership or art โ€“ I help organisations make theirs worth having.

โ€œJenny braves the difficult questions, has a sixth sense for when to change course, and has curated a toolkit of techniques that intuitively challenge participants to yield the greatest impact.โ€

Myriam Haydes
Listen to Workshops Work Podcast

A great conference, workshop or programme is a work of design. I make sure it is one.

  • Learning Experience Design

    I design programmes, curricula and learning journeys that are felt, not just attended. Drawing on 20+ years of design thinking and L&D practice, I work with organisations and schools to build experiences that create genuine change.

    "Jenny is an inspiration to the whole department, contributing to curriculum design and introducing new methods. Bold, driving change with confidence and an open mind.โ€

    โ€“ Patrik Hambraeus, Facilitator & Educationalist, Berghs School of Communication

  • Facilitation & Conference Moderation

    I hold rooms โ€” from intimate leadership workshops to 1,400-person keynotes. I create environments where people think better together, known for energy, adaptability, and the ability to make the complex feel alive.

    โ€œJenny created an inclusive environment and was great at keeping the energy high. Quick to adapt, professional in preparation, exceptional on stage. She took initiative that helped us see how to improve the entire conference.โ€.

    โ€” Tommy Marshall, CEO, VASS Xperience & STHLM Xperience Conference

  • Curatology for Organisations

    A structured, human way to explore the invisible forces shaping your culture. Through Company Biennales, C.U.R.I.O. workshops and culture interventions, I help teams surface what they are already carrying โ€” and choose what to carry forward.

    โ€œJenny facilitates with brilliance, patience and accuracy. That combination converts learnings into insights very effectivelyโ€.

    โ€” Mathias Engstrand, Sports & Entertainment Director, SVT

  • Creative Events & Experiences

    I design and produce experiences that blur the line between art, learning and participation โ€“ salons, installations, immersive gatherings, branded cultural events. If you want something that has never quite been done before, this is where we start.

    โ€œJenny is quite simply a force of creative nature. If you need innovative thinking applied to events, programme management, facilitation or curation, Jenny comes highly recommendedโ€.

    โ€” Jason Holland, Creative Director & Founder, THE CRM Agency

โ€œJenny Theolin shakes up creative management in daring new book. Jenny's enthusiasm for facilitation comes across in every aspect of her book. And it's sure to infect the reader with its fun and creative vibes.โ€

Dom Carter, October 2023
Read more on
Creative Boom

โ€œIt was the best workshop I have ever been to!โ€

โ€“ Participant, 2026

โ€œIt felt like stepping into a parallel universe. At work!โ€

โ€“ Participant, 2025

โ€œIt was super relaxed fun experience that triggered curiosity in me, I loved it.โ€

โ€“ Participant, 2025

โ€œGot me thinking, and opened a new dimension.โ€

โ€“ Participant, 2025

Learning & Development
Work that moved people, teams, and organisations

Keynotes & Conferences
Work that inspired individuals, industries, and ideas

Creative Events & Exhibitions
Work that created spaces for creativity, connection, and thought

โ€œJenny is a whirlwind of creativity, energy, and enthusiasm, bursting with ideas thatโ€™ll sweep you off your feet. Her ability to switch from facilitator to project manager to creative director on a daily basis is as impressive as it is skilful. She has a fearless attitude and an entrepreneurial spirit which I find inspirational.โ€

Tom Collins, Design Director, EY Doberman

Choose

ใ€ฐ๏ธ

Uncover

ใ€ฐ๏ธ

Interpret

ใ€ฐ๏ธ

Open

ใ€ฐ๏ธ

Choose ใ€ฐ๏ธ Uncover ใ€ฐ๏ธ Interpret ใ€ฐ๏ธ Open ใ€ฐ๏ธ

Featured Practice

Every pocket, drawer and company holds a museum.

Curatology is the art and practice of everyday curation โ€“ noticing, keeping and sharing what shapes our lives. It begins with a chipped mug, a concert ticket, a ritual repeated in meetings. These are not just things. They are carriers of memory, identity, and experience.

For organisations it surfaces invisible culture. For brands, it reveals the emotional life of your products. For individuals, it is a practice of becoming more intentional about what you carry forward.

Explore Curatology & the C.U.R.I.O method

โ€œWorking with Studio Theolin was a very reassuring process. All throughout the journey we got advice on what would work and not, as well as new perspectives and best practice. Communication was easy and the teamwork was a joy since the engagement from Studio Theolin was present all the way towards the goal."

H&M Foundation

Books, Tools & Community

  • TOOLBOX TOOLBOX

    The world's best business, design and organisational change toolboxes โ€“ curated in one place. IDEO, Microsoft, Adobe, Google Ventures, Nesta, Atlassian and more. Not just a collection. A considered argument for who is worth learning from, collaborating with, and building on.

    Team: Jenny Theolin + Jorik Elferink + Kat Trigarszky

  • DARE TO FACILITATE

    A call to action for anyone who has ever sat through a meeting that should never have happened. Dare to Facilitate challenges you to take real charge of the room โ€“ ditch the stagnant agenda, raise the stakes, and facilitate like it matters. Because it does.

    Team: Jenny Theolin + 39 Contributors

  • CURATOLOGY

    Culture isn't built. It's curated โ€“ through slide decks, food rituals, dress codes, office layouts and the language nobody questions. The Museum You Carry explores how organisations accumulate culture through everyday artefacts, and what becomes possible when you start choosing deliberately.

    Team: Jenny Theolin + Kat Trigarszky

  • MAKE FRIENDS, NOT CONTACTS

    Stockholm's friendliest gathering. A recurring space for creative souls who want real friendships, not a growing contact list. Good conversation, good food, good people โ€“ no agenda, no elevator pitches, no networking theatre. Just the kind of evening you actually look forward to.  

    Team: Jenny Theolin + Fintan Collier

  • DESIGN EDUCATION

    A 600+ international community improving the conditions for learning design at school, university and at work. Open to everyone working with or thinking about design education โ€“ regardless of title. The only rule: genuine interest in how design and learning can do more together.

    Team: Jenny Theolin + Tash Willcox

These conversations cover facilitation, learning design, belonging, culture, and what shapes us.

  • ๐ŸŽ™๏ธ Heja Framtiden Podcast

    Heja Framtiden รคr en podcast och plattform fรถr framtidsfrรฅgor. Hรคr fรฅr du mรถta futuristerna som fรถrutspรฅr framtiden, entreprenรถrerna som bygger framtiden och eldsjรคlarna som representerar framtiden.

    Language: ๐Ÿ‡ธ๐Ÿ‡ช

  • ๐Ÿฟ Dare to Flourish โ€“ Creative Mornings

    Learn from my career journey and expertise in design, facilitation, and learning as I unveil the magic of infusing your life with vibrance, playfulness, and joy. Discover the secrets for igniting your own inner spark and embracing a life brimming with energy, creativity, and limitless potential.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • ๐ŸŽ™๏ธ MindChimp Podcast

    A podcast with some of the best people in the industry to discuss what shapes them and their thoughts, from innovation, and product management right through to culture and people/employee experience design.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • โœ๐Ÿป Spotlight in Offbeat Newsletter

    An 800 word piece on the magic of belonging at work, the 4 elements of belonging, the belonging spellbook, and the impact of fostering belonging emailed to over 5000+ subscribers.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • โœ๐Ÿป Interview in The L&D Collective

    โ€œYou're not confined to a traditional career path. Welcome the diversity of your experiences and let them enrich your L&D journey.โ€

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • โœ๐Ÿป The Magic of Emotional Intelligence in Leadership

    Emotional intelligence is the elixir that empowers leaders to forge profound connections with colleagues, bringing harmony to the workplace. E

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • ๐ŸŽ™๏ธ Workshops Work Podcast

    โ€œAs a facilitator, Jenny Theolin braves the difficult questions, has a sixth sense for when to change course, and has curated a toolkit of techniques that intuitively challenge participants to yield the greatest impact. After all, itโ€™s in the pivots, in the furrowed faces, in the zone of discomfort, that we grow. And the more we dare, the further we go!โ€

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • โœ๐Ÿป Feature on Creative Boom

    โ€œJenny Theolin shakes up creative management in daring new book. Jenny's enthusiasm for facilitation comes across in every aspect of her book. And it's sure to infect the reader with its fun and creative vibes.โ€

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • ๐ŸŽ™๏ธ Create Belonging Podcast

    This conversation explores the power of facilitation and how this skill is often overlooked, and how to properly embrace facilitation as the skill that helps individuals and companies collaborate better and tap into peopleโ€™s true potential.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • โœ๐Ÿป Talarfรถreningen Intervju pรฅgรฅr

    Charlotta Rydholm intervjuar Jenny Theolin om begreppet facilitering. Vad รคr det, hur fungerar det och vad รคr smart att tรคnka pรฅ? ร„r alla facilitatorer likadana? ร„r det verkligen sรฅ att en facilitator behรถver veta allt om det som de ska facilitera?

    Language: ๐Ÿ‡ธ๐Ÿ‡ช

  • ๐ŸŽ™๏ธ Network Like a Pro Podcast

    A #podfiction episode. We spiced things up with a dash of roleplaying where we traveled across space and time to investigate people who dared to do things differently.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • ๐Ÿฟ Facilitering som ledarskapsmetod

    I denna video pratar jag med Charlotta Rydholm om facilitering som ledarskaps metod.

    Language: ๐Ÿ‡ธ๐Ÿ‡ช

  • โœ๐Ÿป Interview with Audrey Jarre on CLO-Connect

    In this interview, I speak with Audrey Jarre, Head of Learning at @360learningsuite, about how I help my clients raise employee engagement in meetings and conferences by empowering leaders to facilitate a more fun and happy environment.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • ๐ŸŽ™๏ธ Facilitation Lab Podcast

    In this interview, I speak with Douglas Fergusson, President at Voltage Control, where we delve into my personal journey as a facilitator, discussing entrepreneurship and the importance of curating influential toolboxes for fostering change and innovation.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • ๐Ÿฟ In Conversation with Halo

    In this interview, I speak with Ellinor Valtersson, UX Designer & Strategist at Halo about designed learning, the messiness of being outside of your comfort zone, and how hybrid working has become an equaliser in the workforce.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

  • โœ๐Ÿป Hyper Island Fun@Work Blog Series

    I am on a mission to explore the concept of fun at work from diverse perspectives. Join me and Liam James at Hyper Island as we delve into the significance of fun in the workplace, uncovering why it holds such importance.

    Language: ๐Ÿ‡ฌ๐Ÿ‡ง

โ€œWorking with Jenny has been inspirational for both me and my team. During the covid spring of 2020 Jenny facilitated a digital team-building session and a digital sales conference with wonderful energy resulting in unique digital experiences where we were introduced to different useful tools. Jenny as a facilitator has an impressive way of making participants feel safe and deliver at their best.โ€

Hanna Rydmark, Marketing Director pรฅ Haugen-Gruppen AB Sweden

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โ€œJenny Theolin make learning design and facilitation look easy. Combining energy and enthusiasm Jenny creates dynamic and safe settings that nurture exploration and support development of team performance, as well as individual growth. Execution and delivery is as important as planning and structure to Jenny โ€“ but what make her stand out is the curiosity and heart she brings to the table.โ€

Antonio Molin, Former MA student / PhD Candidate / Senior Business Developer at The Swedish Social Insurance Agency

โ€œJenny did a great job on stage moderating the conference, she created an inclusive environment and was great at keeping the energy high. She was also quick to adapt to changes in the schedule, details that needed to be handled during the conference, was really professional in the preparations before the conference, and also could handle our hybrid questions in an awesome way.โ€

โ€“ Tommy Marshall, CEO and Head of UX at Zington Xperience AB โ€ข Organizer of STHLM Xperience Conference

Have something in mind?

Let's make something together

If you have a project, a gathering, a programme, or an idea that needs someone who can design it, facilitate it, and make it mean something, get in touch.